Wednesday, 1 December 2010
Rough final poster (the can needs designing)
References
[1]The Times UK 08-10-2010
[2]http://www.startupinternetmarketing.com/ezines/usp.html
[3]http://crunkish.com/top-ten-healthy-smoothie-flavors/
[4]http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=393871
[5]http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=479941/display/id=545137
[6]http://www.timmarrs.co.uk/
[7]http://www.squidoo.com/trekkiepepsi
[8]http://www.tyid.net/projects/mango/recipes/recipes_photos.html
[2]http://www.startupinternetmarketing.com/ezines/usp.html
[3]http://crunkish.com/top-ten-healthy-smoothie-flavors/
[4]http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=393871
[5]http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=479941/display/id=545137
[6]http://www.timmarrs.co.uk/
[7]http://www.squidoo.com/trekkiepepsi
[8]http://www.tyid.net/projects/mango/recipes/recipes_photos.html
Wednesday, 24 November 2010
Possible new pepsi logo
as we were advised not to to change the pepsi logo as they have just re designed it this is the first go at a logo that tries to keep the original but brings in the homemade feel of what the innocent brand has.
Stark Naked
Came across this brand of pesto called stark naked that seems like it could be a good influence on the design
http://www.starknakedfoods.co.uk/
Monday, 15 November 2010
Offers - special offers - competing in the market
One of the advantages of selling pepsis product is that they already have proven they are willing to lower their price below other competing brands. Pepsi's new product will be no excpetion to this, the variation will be sold at the standard pepsi quantity and prices with an exception for the products which will be sold at innocent outlets in which it will be their choice on prices. However, due to the competitive market if innocent insist on selling pepsi Smoothies at a far higher rate than it would cost to buy the pepsi carry away products, pepsi would have to consider slightly raising the price but still ensuring they stay below the prices of coca cola.
USP
"Your USP (Universal Selling Proposition) will make or break your business."[2]
Pepsi already have a great USP but we want to create our own as we are releasing a new brand of product. We all know that our audience aren't bothered how hard we work, they just want to know whats in it for them and we only have seconds to convince them.
We think that for this particular product we should emphasise the change in product more than anything and make sure that people are shown what they want to know about the product and the reason for why they should buy it is in their face. We should focus on the fact that Pepsi (a well known soft drink product) is now a healthy option, it is no longer a simple unhealthy fizzy drink, it is a healthy smoothie which still has that great Pepsi taste. The good thing about this is that we automatically have a great unique selling point just by putting the Pepsi brand with something healthy. People are so used to seeing Pepsi as an unhealthy option so that when they are presented with Pepsi as something healthy, they are going to want to try it to believe it. The reason soft drink companies create sugar free, caffeine free options is to try and create a healthier version of their product without loosing its original taste, and this new approach to this from Pepsi is sure to lead the market.
Pepsi already have a great USP but we want to create our own as we are releasing a new brand of product. We all know that our audience aren't bothered how hard we work, they just want to know whats in it for them and we only have seconds to convince them.
We think that for this particular product we should emphasise the change in product more than anything and make sure that people are shown what they want to know about the product and the reason for why they should buy it is in their face. We should focus on the fact that Pepsi (a well known soft drink product) is now a healthy option, it is no longer a simple unhealthy fizzy drink, it is a healthy smoothie which still has that great Pepsi taste. The good thing about this is that we automatically have a great unique selling point just by putting the Pepsi brand with something healthy. People are so used to seeing Pepsi as an unhealthy option so that when they are presented with Pepsi as something healthy, they are going to want to try it to believe it. The reason soft drink companies create sugar free, caffeine free options is to try and create a healthier version of their product without loosing its original taste, and this new approach to this from Pepsi is sure to lead the market.
Target market
PepsiCo to focus on healthier products
PepsiCo has announced that it will create a global nutrition business to focus on developing healthier products.
The owner of the Pepsi-Cola and Walkers crisp brands disclosed that it would develop a base in Chicago from which it would look to create healthier products in areas such as fruit, vegetables, grains and dairy.
Chairman Indra Nooyi said that the new division would form part of the company’s strategy to treble its nutrition business sales by 2020 to $10 billion. [1]
This information shows us that pepsi have taken note of the current market trends and are starting to now look into diferent sections of the market. What we aim to do is create a drink which will give pepsi a strong foothold in this new target market. We think pepsi should team up with other companies which are the main competitors in this new healthy drink market. This should give them a fighting chance in equaly rivaling coca cola in this area as they have an equal start.
Research companies who mix fruits (not title just help)
After researching different companies that specialise in mixing fruits within their drinks,these are some that we came up with:
Rubicon
Innocent Smoothies
Fanta (Fanta Fruit Twist)
Vimto
Caprisun
There are loads more companies that specialise in mixing fruits,But this was just a short list to give an example of the companies that are actually successful with mixing the fruits within their drinks.
Rubicon
Innocent Smoothies
Fanta (Fanta Fruit Twist)
Vimto
Caprisun
There are loads more companies that specialise in mixing fruits,But this was just a short list to give an example of the companies that are actually successful with mixing the fruits within their drinks.
Flavours for our product
We did some research into the most popular smoothie flavours and decided to choose which Pepsi smoothie flavours we would prick based on this. [3]
The results we found pushed us towards these flavours:
Pepsi Kiwi Smoothie
Pepsi Melon Smoothie
Pepsi Pineapple Smoothie
Pepsi Apple Smoothie
Pepsi Watermelon Smoothie
Pepsi Peach Smoothie
Pepsi Avocado Smoothie
Pepsi Orange Smoothie
Pepsi Banana Smoothie
Pepsi Strawberry Smoothie
We think that by focusing on the most popular flavours rather than experimenting with all of them helps Pepsi stay focused on getting a strong foothold in this market by making the smoothie flavours which are tried and tested and come out on top.
The results we found pushed us towards these flavours:
Pepsi Kiwi Smoothie
Pepsi Melon Smoothie
Pepsi Pineapple Smoothie
Pepsi Apple Smoothie
Pepsi Watermelon Smoothie
Pepsi Peach Smoothie
Pepsi Avocado Smoothie
Pepsi Orange Smoothie
Pepsi Banana Smoothie
Pepsi Strawberry Smoothie
We think that by focusing on the most popular flavours rather than experimenting with all of them helps Pepsi stay focused on getting a strong foothold in this market by making the smoothie flavours which are tried and tested and come out on top.
CHANGES - LOOK AT BRIEF (can someone help me finish this off im stuck ) lol
When marketing a new brand we have to be carefull we dont push away our original customers. We can target a different audience,but we cant be biased to our old ones. Healthy drinks have become a main focus for many drink companies and this is telling us we are on the right track,
"Carbonates have a large, youthful constituency and the core consumers care least about the health issues that have latterly enveloped the market. Despite this, ‘healthier’ soft drinks have recorded far faster growth and NPD and marketing is trying hard to reposition fizzy drinks as ‘natural’ and ‘healthy’. This is helping carbonates to shed some of their acquired reputation as being ‘bad for you’. Nevertheless, the consumer base amongst adults and children has shrunk in the last few years." [4]
"Carbonates have a large, youthful constituency and the core consumers care least about the health issues that have latterly enveloped the market. Despite this, ‘healthier’ soft drinks have recorded far faster growth and NPD and marketing is trying hard to reposition fizzy drinks as ‘natural’ and ‘healthy’. This is helping carbonates to shed some of their acquired reputation as being ‘bad for you’. Nevertheless, the consumer base amongst adults and children has shrunk in the last few years." [4]
Ideas - what we want to achieve.
Our intentions for Pepsi are to try and give it a push start into a new market to broaden its appeal. At the moment Pepsi has a limited market appeal due to its limited products. Pepsi's main products are Pepsi, Pepsi max and diet Pepsi. Pepsi have a long page of hit and miss experimental drinks where they have attempted to branch out into different soft drink markets. A few examples are:
Pepsi Fresh, Limited edition "fresher" Pepsi for Summer 2007 Sold only in the USA.
Pepsi Summer Chill, Apple-flavored Pepsi, Also Known as Pepsi Ice in other countries.
Pepsi X, an energy drink.
Pepsi Vanilla, Pepsi's answer to Vanilla Coke.
And many more.
Some of Pepsi's Experimental drinks may have been well received in select countries but none that have stuck in the market worldwide. Pepsi's main competitor Coca Cola are very much ahead of Pepsi in this particular market with double the amount of popular world wide products which are Coca Cola, Diet Coca Cola, Diet Coca Cola with lime, Coke Zero, Caffeine Free Coca Cola and Cherry Coca Cola. Our intentions are very simple, we want to Create a product for Pepsi which will push Pepsi into a new market and catch up with its competitor Coca Cola.
We came up with the idea of bringing Pepsi into the healthy market. This is a market which Coca Cola have not yet delved into so it is a good chance for Pepsi to get a head start. We thought about the company innocent smoothies which is a UK based company which produces smoothies and flavoured spring water. Innocent's products are sold in supermarkets, coffee shops and other various outlets across Europe and is still spreading.
At the moment innocent smoothies is experiencing losses in sales -
We think this is a good opportunity for Pepsi to take charge of this situation and team up with innocent smoothies. Pepsi is well known for its modern and popular ad campaigns. This is something which Pepsi can assist innocent with and help innocent smoothies pull itself out of this hole and carry Pepsi up with it.
Regarding Product, we came up with the idea to create Pepsi fruit smoothies and flavoured spring water. This would be fruit smoothies but trying to add the taste of Pepsi. Our research has already shown that Pepsi tastes better than coca cola so Pepsi should aim to identify that definitive taste and add it into smoothies and spring water.
For ad campaigns we have thought about messing around with the Pepsi symbol and incorporate fruits into it. For example changing the colours to be more colourful and vibrant, Using photography manipulation and turning fruits such as oranges and apples into a physical Pepsi symbol. These are the basis of our ideas and we will try experimenting with each one and seeing which turns out best.
Pepsi Fresh, Limited edition "fresher" Pepsi for Summer 2007 Sold only in the USA.
Pepsi Summer Chill, Apple-flavored Pepsi, Also Known as Pepsi Ice in other countries.
Pepsi X, an energy drink.
Pepsi Vanilla, Pepsi's answer to Vanilla Coke.
And many more.
Some of Pepsi's Experimental drinks may have been well received in select countries but none that have stuck in the market worldwide. Pepsi's main competitor Coca Cola are very much ahead of Pepsi in this particular market with double the amount of popular world wide products which are Coca Cola, Diet Coca Cola, Diet Coca Cola with lime, Coke Zero, Caffeine Free Coca Cola and Cherry Coca Cola. Our intentions are very simple, we want to Create a product for Pepsi which will push Pepsi into a new market and catch up with its competitor Coca Cola.
We came up with the idea of bringing Pepsi into the healthy market. This is a market which Coca Cola have not yet delved into so it is a good chance for Pepsi to get a head start. We thought about the company innocent smoothies which is a UK based company which produces smoothies and flavoured spring water. Innocent's products are sold in supermarkets, coffee shops and other various outlets across Europe and is still spreading.
At the moment innocent smoothies is experiencing losses in sales -
'Innocent has been one of the success stories of the past decade, with the brand - which only began in 1998 - virtually single-handedly creating the take-home smoothie market, whose volume sales grew exponentially (+338%) between 2004 and 2007.
However, the sudden onset of the economic downturn precipitated a dramatic decline (- 36%) in volume sales between 2007 and 2009 despite consistent discounting. Innocent’s value sales fell from £150m to £100m over the same period. While this might be perceived as just bad timing for Innocent, and it was, it has also highlighted some flaws in Innocent’s brand positioning.' [5]
We think this is a good opportunity for Pepsi to take charge of this situation and team up with innocent smoothies. Pepsi is well known for its modern and popular ad campaigns. This is something which Pepsi can assist innocent with and help innocent smoothies pull itself out of this hole and carry Pepsi up with it.
Regarding Product, we came up with the idea to create Pepsi fruit smoothies and flavoured spring water. This would be fruit smoothies but trying to add the taste of Pepsi. Our research has already shown that Pepsi tastes better than coca cola so Pepsi should aim to identify that definitive taste and add it into smoothies and spring water.
For ad campaigns we have thought about messing around with the Pepsi symbol and incorporate fruits into it. For example changing the colours to be more colourful and vibrant, Using photography manipulation and turning fruits such as oranges and apples into a physical Pepsi symbol. These are the basis of our ideas and we will try experimenting with each one and seeing which turns out best.
Why does pepsi advertise and change so much?
Pepsi advertises so much to keep in the public domain and to keep the brand noticeable. Pepsi's main reason for advertising is to keep people aware of the brand and products. They don't want people to forget about the brand and purchase other leading brands instead of their own. Pepsi use celebrity's to grow their sales in big budget commercials and adverts. They play on whos admired and tendy at the time.
How much does advertising cost?
The Cost
Pepsi are spending $1.1 / 1.3 billion a year just on advertising their product. This is because they have to keep their product in the public domain constantly to try and gain new buyers and keep more recent customers loyal to the brand. Pepsi have played on their advertising over the years and relied on the success of their marketing strategies to keep them a success. Its all about the advertising of the brand to them and thats why they spend so much on advertising their product.
Pepsi are spending $1.1 / 1.3 billion a year just on advertising their product. This is because they have to keep their product in the public domain constantly to try and gain new buyers and keep more recent customers loyal to the brand. Pepsi have played on their advertising over the years and relied on the success of their marketing strategies to keep them a success. Its all about the advertising of the brand to them and thats why they spend so much on advertising their product.
Advertsing through celebraties
In today's environment, consumers are subjected to a stream of advertising. This happens in every possible way and at every possible opportunity, mostly through the mass media. To gain a commercial advantage over different competitors in this world of "bland' brand names and everyday products, advertisers achieving different techniques. They can turn to a celebrity for help. Celebrities themselves are products of the mass media: they live through them and by them, so they form a rational target for advertisers.
Companies have been using stars to advertise and sell nearly everything, from food to food chains, from soft and hard drinks to health drinks, from clothes and accessories to cars. This is commonly called "testimonials" or "celebrity endorsements", this technique of persuasion is related to the person that is appearing in the ad: If the celebrity or athlete star use the product, then it must be good, so I would purchase it too.The use of celebrity advertising we think personally has become a trend.
Companies have been using stars to advertise and sell nearly everything, from food to food chains, from soft and hard drinks to health drinks, from clothes and accessories to cars. This is commonly called "testimonials" or "celebrity endorsements", this technique of persuasion is related to the person that is appearing in the ad: If the celebrity or athlete star use the product, then it must be good, so I would purchase it too.The use of celebrity advertising we think personally has become a trend.
Coke vs pepsi questionnaire
Research for Questionnaire
After deciding that we wanted to do a questionnaire on what product was better,we researched on the Internet what type of questions that would be specific to the brands.
This were some of the questions we came across:
Gender-Male or Female
Age: Till 20 20-40 40-99
What taste do you prefer?
Which drink has more quality in your opinion?
Which logo do you prefer?
Which brand do you think is more present on the market?
Which advertisements do you think is more attractive?
Personal opinion
Real Questionnaire
We have gone out in to Manchester and asked around 40 people if they would complete our questionnaire.
Q1. 70% preferred Pepsi
Q2. 60% preferred Pepsi
Q3. 90% Said coke
Q4. 80% went with coke
Q5. 100% said coke
Q6. 60% said Pepsi
Conclusion
Yet again the popularity of coke strikes again. Even though most people admit to preferring the taste of Pepsi which we think should be the main factor in which has the advantage over the other, Coke is chosen over Pepsi due to cokes popularity and name.
This shows us that Pepsi cant gain an advantage by constantly updating their brand design. The more they change they lose their originality which coke still has. We think Pepsi need to focus on trying to attract new people towards Pepsi by experimenting with new things with their product instead of their image. Pepsi already have strong products in the sugar free market with Pepsi max and diet Pepsi, however they do not seem to have much regarding experimental markets. for example coca cola have released products such as caffeine free coca cola, coca cola with vanilla, diet coke with lime, cherry coke and coke zero. Pepsi have released experimental drinks however none of them have stuck, so Pepsi are still limited to 3 main products, Pepsi, Pepsi max and diet Pepsi. We think we should aim to try and create something that would become a main product for Pepsi to broaden their market appeal.
After deciding that we wanted to do a questionnaire on what product was better,we researched on the Internet what type of questions that would be specific to the brands.
This were some of the questions we came across:
Gender-Male or Female
Age: Till 20 20-40 40-99
What taste do you prefer?
Which drink has more quality in your opinion?
Which logo do you prefer?
Which brand do you think is more present on the market?
Which advertisements do you think is more attractive?
Personal opinion
Real Questionnaire
Q1. 70% preferred Pepsi
Q2. 60% preferred Pepsi
Q3. 90% Said coke
Q4. 80% went with coke
Q5. 100% said coke
Q6. 60% said Pepsi
Conclusion
Yet again the popularity of coke strikes again. Even though most people admit to preferring the taste of Pepsi which we think should be the main factor in which has the advantage over the other, Coke is chosen over Pepsi due to cokes popularity and name.
This shows us that Pepsi cant gain an advantage by constantly updating their brand design. The more they change they lose their originality which coke still has. We think Pepsi need to focus on trying to attract new people towards Pepsi by experimenting with new things with their product instead of their image. Pepsi already have strong products in the sugar free market with Pepsi max and diet Pepsi, however they do not seem to have much regarding experimental markets. for example coca cola have released products such as caffeine free coca cola, coca cola with vanilla, diet coke with lime, cherry coke and coke zero. Pepsi have released experimental drinks however none of them have stuck, so Pepsi are still limited to 3 main products, Pepsi, Pepsi max and diet Pepsi. We think we should aim to try and create something that would become a main product for Pepsi to broaden their market appeal.
Rivalry 2
Looking at research gathered, were still not sure on why coca cola is popular than pepsi. We will now look through marketing and advertising history with both companies and see why coke is always coming out on top.
Rivalry 1
Ok so we have found some useful information about coke vs pepsi.These were some of the outcomes we came out with:
Pepsi and Coke the War for Supremacy Continues
Pepsi versus Coke is their a difference? Is one better than the other? They both say absolutely a difference.
The top soft drink competitors in the world spend millions of dollars yearly to try and convince you that their version of soft drink is better. Both are so well known that you only need to see the can or plastic
bottling to know which brand it is. Of course both have the same dark color and any taste test will reveal similar results. So which tastes better and why?
We'll come back to this question later first a little history on the companies and where they are today.
Coca Cola originated as a soda fountain beverage in 1886 and sold for five cents a glass. It was bottled by one of these fountain owners named Joseph A Biedenharm in 1894 and he sent a bottled case to the owner of the company, but that owner took no action towards bottling the product. This came later when two Chattanooga Tennessee lawyers gained exclusive rights to bottle the beverage in 1899. An instant success more than 400 bottling plants were operating by 1909 and then came the famous contour bottle in 1916. In the 1920's bottling overtook fountain sales and by the end of the 1930's Coca Cola was in 44 countries. In the 1950's is when the company expanded into many different sizes of the soft drink and of course today you can buy Coke in any size from a ten ounce on up.
Pepsi got it's start in 1898 when a young pharmacist developed a concoction of water, sugar, vanilla, rare oils and cola nuts into what was called Pepsi Cola. Pepsi became available in six ounce bottles in 1904 the company thrived until the 1920's when after five bad years the company was bankrupt and was sold for 30,000 dollars. The new company made a move when they began selling 12 ounces of soda for five cents which was the price of half that much of their major competitor Coca Cola. The company continued to do well and was the first to introduce a 16 ounce cola in 1963. Today Pepsi can be bought in many different sizes in almost any country in the world. Like Coke they continue to battle for market share and have expanded into many different areas and are now a very diverse company.
Pepsi versus Coke is their a difference? Is one better than the other? They both say absolutely a difference.
The top soft drink competitors in the world spend millions of dollars yearly to try and convince you that their version of soft drink is better. Both are so well known that you only need to see the can or plastic
bottling to know which brand it is. Of course both have the same dark color and any taste test will reveal similar results. So which tastes better and why?
We'll come back to this question later first a little history on the companies and where they are today.
Coca Cola originated as a soda fountain beverage in 1886 and sold for five cents a glass. It was bottled by one of these fountain owners named Joseph A Biedenharm in 1894 and he sent a bottled case to the owner of the company, but that owner took no action towards bottling the product. This came later when two Chattanooga Tennessee lawyers gained exclusive rights to bottle the beverage in 1899. An instant success more than 400 bottling plants were operating by 1909 and then came the famous contour bottle in 1916. In the 1920's bottling overtook fountain sales and by the end of the 1930's Coca Cola was in 44 countries. In the 1950's is when the company expanded into many different sizes of the soft drink and of course today you can buy Coke in any size from a ten ounce on up.
Pepsi got it's start in 1898 when a young pharmacist developed a concoction of water, sugar, vanilla, rare oils and cola nuts into what was called Pepsi Cola. Pepsi became available in six ounce bottles in 1904 the company thrived until the 1920's when after five bad years the company was bankrupt and was sold for 30,000 dollars. The new company made a move when they began selling 12 ounces of soda for five cents which was the price of half that much of their major competitor Coca Cola. The company continued to do well and was the first to introduce a 16 ounce cola in 1963. Today Pepsi can be bought in many different sizes in almost any country in the world. Like Coke they continue to battle for market share and have expanded into many different areas and are now a very diverse company.
Shares of Coca-Cola (KO: Research, Estimates) and PepsiCo (PEP: Research, Estimates) have been on a tear this year, with each posting solid gains in an otherwise dismal market. Coke has surged 20.3 percent year to date while Pepsi is up 7.2 percent. The two currently are trading just a hair off their 52-week highs.
But some analysts and fund managers think the trendier Pepsi has more fizz left in its stock than Coke.
Coca-Cola is launching a new product, Vanilla Coke, next week (May 15) while Pepsi recently announced that it will start selling a berry flavored cola, Pepsi Blue, in August. With Vanilla Coke, the company seems to be banking on nostalgia. (John Travolta's character in "Pulp Fiction" ordered a Vanilla Coke at a 50's themed diner, for example.)
Pepsi Blue, on the other hand, seems to be a concerted attempt to reach out to the hipper, younger demographic that drinks Pepsi's Mountain Dew. And embracing that demographic has worked. The launch of Code Red, a cherry-flavored version of Mountain Dew, last year helped Pepsi increase its market share. According to the Beverage Market Corporation, unit volume for all of Pepsi's soda brands (including Diet Pepsi and Mountain Dew for example) increased 1.3 percent in 2001 while volume for Coke's carbonated beverage brands (Diet Coke, Cherry Coke and Sprite among others) declined by .2 percent.
"This is a mistake for Coke. Pepsi is going after the right market. Younger audiences are going to buy more of Pepsi Blue. I don't see any edge in vanilla," says Ted Parrish, co-manager of the Henssler Equity Fund. As of April 30, Pepsi was the fund's second-largest holding. The fund does not own Coke.
Pepsi is not as pricey
Regardless of which soda you like better though, Pepsi seems the better value than Coke right now. Coke is trading at a nearly 20 percent premium to Pepsi based on 2002 P/Es even though the two companies' earnings growth rates are nearly identical. (Pepsi's are actually a shade higher.)
And when you look at revenues, the gap is even more dramatic. Coke is trading at 7 times estimated 2002 sales while Pepsi is trading at 3.5 times 2002 revenue estimates. Both companies are expected to post slight declines in sales this year and an increase of about 4 percent in 2003. Due to this disparity in valuation, Jeff Kanter, an analyst with Prudential Securities, says he has a "buy' rating on Pepsi and "hold" on Coke. Prudential does not do investment banking.
To be sure, Coke is still the market share leader in soft drinks. One of the main reasons the stock has outperformed Pepsi this year was because it reported a better than expected gain in unit volume in the first quarter. And the company has taken steps to cement its carbonated beverage lead as well gain ground in the bottled water market. (Coke and Pepsi both have their own brands of water, Dasani and Aquafina, respectively.)
On Tuesday, Coke announced that it was acquiring the Seagram's line of mixers, tonic, ginger ale and seltzer from Diageo and Pernod Ricard. And last month, Coke entered into an agreement with Group Danone to distribute Evian bottled water in North America.
Some pretzels with that soda?
But while Coke relies solely on beverages for growth, another factor in Pepsi's favor is its diversity. "What attracts me to Pepsi is I have more faith in their ability to grow earnings. Not only are they successful on the beverage side but they are successful with salty snack foods," says Crit Thomas, director of growth equity for National City Investment Management Co., the subadvisor for Armada Funds. As of March 31, Pepsi was the seventh-largest holding in the Armada Tax Managed Equity Fund and the tenth-largest holding in the Armada Equity Growth Fund.
In fact, Pepsi's carbonated beverages are not even the biggest generator of sales and earnings for the company. Pepsi's Frito-Lay brand of snack foods, which include Fritos, Doritos and Rold Gold, accounted for 61.2 percent of revenue and 65.3 percent of operating profits in the first quarter.
Pepsi's soft drink business made up 19 percent of sales and 23.2 percent of operating profit. Pepsi also owns Gatorade and Quaker Foods, having acquired Quaker Oats last year.
One potential risk for both Pepsi and Coke is the economy. No, not if it goes back into a recession. If the economy continues to improve, the stocks could fall victim to what is known as sector rotation, the selling of defensive companies like food and beverages in order to buy more economically sensitive companies in the financial services and technology sectors. To that end, shares of Pepsi and Coke fell slightly on Wednesday during the Cisco-induced market rally.
Still, Thomas says signs that the dollar is starting to weaken compared to other currencies should prop up both stocks. That's because a weaker dollar helps boost the profits of international subsidiaries, since profits made in a foreign currency are converted back to dollars. The majority of Coke's sales are from its international operations, with just 38 percent of revenue coming from the U.S. last year. Pepsi is not as big globally but currency fluctuations are still a factor, as international sales accounted for 29 percent of revenue in 2001.
More than just two soda stocks
But if you're not a fan of either Pepsi or Coke, there actually are several other beverage stocks out there. And they're trading at lower valuations. Cadbury Schweppes (CSG: Research, Estimates), the British confectioner, owns the Dr Pepper, 7 Up, A&W and Royal Crown brands of soda. It too is joining the new round of cola wars, introducing Red Fusion, a fruit flavored version of Dr Pepper, Friday. Red Fusion will hit the market in July. Cadbury Schweppes' stock trades at a sizable discount to Coke and Pepsi, with a P/E of 16.7 based on 2002 earnings estimates. Earnings are expected to increase 12.5 percent this year.
Cott (COTT: Research, Estimates), the largest maker of private label sodas, trades at 26 times 2002 earnings estimates but it's growth prospects for this year and next are better than Coke and Pepsi. Analysts expect Cott's earnings to increase 34.5 percent this year and 23 percent in 2003.
Finally, for you Shasta fans out there (we know there are some), there is National Beverage (FIZ: Research, Estimates), which owns Shasta and Faygo, a brand of carbonated beverages popular in the Midwest. The stock is thinly traded and has no analyst coverage, but for what it's worth it is trading at less than one times last year's sales. 
How technology has changed the Pepsi product.
Here i am researching how technology changes the popularity of a product this being Pepsi.
When television entered the market, it gave companies the ability to show their product, like how to use it and how it actually looked. Television allowed companies to target specific sub-sets of the consumer population instead of just everyone. For example, companies were able to figure out the types of people who were watching specific shows at specific times of the day or evening and then put advertisements on that would interest that audience.
The biggest breakthrough television offered was the ability for companies to demonstrate their product. With radio, people could only hear a description of the product, which is easier to tune out. When people actually see the product they become more engaged with it, especially if they can see how easy it is to use or how delicious it looks.
So this is where pepsi has been very clever and had top celebrities to capture the audience in watching the advertisement for the product,from From Michael Jackson to The Spice Girls, and Britney to Beyonce, the PepsiCo-owned cola brand has delivered stars by the bucketfull in its advertising, while recent spots have traded on the popularity of sports stars such as David Beckham to stand out and entertain.
Here are some examples of the adverts for pepsi
Michael Jackson: back in the days when everyone wanted to be Jacko, the King of Pop recreates hit Billie Jean as the 'choice of a generation'.
Spice Girls: from scooters and dolls to soft drinks – was there anything these girls didn’t sell in their heyday?
Britney Spears,Pink and Beyonce:Three of the most known girl singers all singing 'we will rock you'.
Gladiator, with a host of other international football players.
Jennifer Lopez & Beyonce Knowles: this epic ad, pitting the two butt-kicking divas together, shows more than a nod to the 'Crouching Tiger…' generation of action flicks and a cameo from none other than David Beckham…
World cup 2010 commercial with Akon-Henry,Messi,Drogba,Kaka,Lampard and Arshavin.
Pepsi's marketing background
Pepsi Vs Coke
I collected over 60 images of Pepsi and their rivals Coke. I fucussed on the prices,advertisment plans and how they both use present their products in the space available.
As you can see Coke and Pepsi take up a huge space on the pop isle alone. We had a look
at compairing prices of both companies.
As you can see pepsi have their 750ml bottles at 97p each. They also had these on offer at 2 for £1.40p. A saving of 54p. Coke have thier 750ml bottles at £1 each. Coke also have these on offer at 2 for £1.70p. A saving of 30p.
We then looked at the large packs of 4 2litre bottles to compair prices. Coke had thiers at £5.99p. Pepsi at the time had thiers at £4.79p.
Coke advertised so much more than pepsi around the store advertsing their special offers and variety of coke products.
Finally the snack area in the store is stocked with the most popular products. In the bottom left are both Coke and Pepsi beside eachother.
By doing this research i have fount that coke take the advantage of advertising and how their products are places around the store area. Both have varied offers on across their products but it seems that pepsi are still trailing slightly behind Coke.
Our conclusion is that most of the group prefer Pepsi and looking at our research so do most people. Beside this we believe that Pepsi will still be trailing behind Coke because Coke hit the market at the rite time and have held their legacey eversince as a strong, well establised brand producing the be quality fizzy cola drinks available.
Research - The history of pepsi
If you are a Pepsi drinker, then this is the lense for you. As long as I could remember, I have always been a pepsi drinker. I love the sweetness of pepsi. I have even tried coke and RC and even some of the store brands but its not as good as pepsi. When I was younger I was not hooked on it like I am now. I am definitely addicted to Pop/soda. I think my addiction slowly came around when I started working as it was easy to to get my hands on. I worked for restaurants since I was 18.
Some information about Pepsi
Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan. For more information about Pepsi, please check out this wiki page
curated content from YouTube
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Other Pepsi Products
Diet Pepsi
Diet Pepsi is one of the many variants of Pepsi. Honesty, i've tasted it and I dislike it like all other diet colas out there. Some people have no choice to drink diet. Diet drinks are out there for a reason. So what is it? It is a low calorie carbonated drink that started in 1964. In some countries, it is called pepsi light. Also Diet Pepsi is available in a variety of flavors like lemon, lime, vanilla and wild cherry.
curated content from YouTube
Crystal Pepsi
I remember back in the 90s when they had crystal Pepsi. It did not last long on the market. When it came out, that is what I bought instead of regular pepsi. I was one of the few people whom liked it and honestly I wish they would bring it back but I know I would have to slowly switch over from regular due to caffeine with drawal as Regular pepsi has caffiene while the crystal is caffeine free. I am addicted to caffeine.
curated content from YouTube
Pepsi Twist
I did not realize that Pepsi twist has been out on the market off and on since 2000. I have drank The Lemon Version of Pepsi twist and I think its okay but I still like the original better. The Lime version is only available in Brazil though.
curated content from YouTube
Pepsi Twist, Flavored Lip Balm in a Can!
Amazon Price: $2.99 (as of 11/14/2010)
List Price:
Used Price:
List Price:
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Release Date: 12/31/1969
Avg. Customer Rating: 
Usually ships in 1-2 business days
Pepsi Max
I have tasted this one also and I do not like it. It still has an after taste like all of the diet pops. I cannot stand the taste of Diet Colas.
Pepsi Max is similar to its forerunner Pepsi Edge as it is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to regular Pepsi and Diet Pepsi. For more information, please read the rest of the Wikipedia article
Pepsi Max is similar to its forerunner Pepsi Edge as it is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to regular Pepsi and Diet Pepsi. For more information, please read the rest of the Wikipedia article
curated content from YouTube
Pepsi Blue
I remember hearing about this, but I think I had once but I was not to thrilled about it.
Pepsi Blue was launched in mid-2002 and discontinued in 2004, was the result of taste-testing over 100 flavors over a 9-month period. For more information, please read the rest of the Wikipedia article
Pepsi Blue was launched in mid-2002 and discontinued in 2004, was the result of taste-testing over 100 flavors over a 9-month period. For more information, please read the rest of the Wikipedia article
curated content from YouTube
[7]
Introduction
Pepsi.
In this presentation we will be going through the history of pepsi, how the product has promoted, changed and advertised its self through the years. We will also be looking at the struggle pepsi has had through its fellow rivals Coca Cola. Despite pepsi changing its appearance throughout the years it’s always found it difficult to keep up with the leading best selling drink. Our Pitch is to find a new USP, which will hopefully be able to compete with coca cola.
We have come up with a few ideas to help promote the company.
We could look at changing the colours of the bottles? Using Pink for females etc. Also we had the idea of making bottles into shapes of people, i.e. one bottle would have a masculine design maybe wearing a suit?
Pepsi already use football and music as their main promoters so we could incorporate our designs and adding a new design to the bottle/can?
The problem is pepsi always fail against rivals coke so instead of helping promote the company we need to come up with our own idea and re brand the company.
Our idea is to produce 3 distinctive tastes that will change the original taste of pepsi.
First things first.
Hello all.
We are the helvetican flower thunder wolves.
Our chosen topic is PEPSI.
We have made up a blog because the wikispace provided for us was hard to use and put topics in order.
This blogger will give us all easy access to upload information at any time aswell as uploading our work onto wikispace.
Before making this blog i needed to created the group an email address. (theguys95@yahoo.co.uk)
We are the helvetican flower thunder wolves.
Our chosen topic is PEPSI.
We have made up a blog because the wikispace provided for us was hard to use and put topics in order.
This blogger will give us all easy access to upload information at any time aswell as uploading our work onto wikispace.
Before making this blog i needed to created the group an email address. (theguys95@yahoo.co.uk)
1. Dragon's Den Pitch: Deadline 29.11.10
In a strictly timed 15 minute presentation in which all your team must participate, you will pitch a novelty/luxury product you have chosen and sell it to the Dragons! - Your team must give the background and market position of the product, its USP's, tell us about who will be buying it (consumer profiles/market segments) and who/what it competes with. It should then discuss Product, Price, Promotion and Place strategy your team will employ to keep the product selling effectively - will you develop new models or launch a new advertising campaign - what might that look like?
Discuss both positive and negative effects! What are the cultural elements that have influenced the products strategies? - Tell us about the trends and ideas and technology that have changed the product - what are the consumer's demands? Identify the key strategic elements of the products success. The dragons will then decide if your pitch is worth investment during a Q&A session.
Important:
Your research and development for this project should be posted and managed on your teams Wikispace - this will be an online webpage that each team member will be expect to post their work onto the page to show how your research has developed. It will also develop your understanding of use of social tools on the internet for teamworking. Your teams Wikispace will be reviewed to ensure each team member has contributed properly to the work for the presentation.
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