USP

"Your USP (Universal Selling Proposition) will make or break your business."[2]

Pepsi already have a great USP but we want to create our own as we are releasing a new brand of product. We all know that our audience aren't bothered how hard we work, they just want to know whats in it for them and we only have seconds to convince them.

We think that for this particular product we should emphasise the change in product more than anything and make sure that people are shown what they want to know about the product and the reason for why they should buy it is in their face.  We should focus on the fact that Pepsi (a well known soft drink product) is now a healthy option, it is no longer a simple unhealthy fizzy drink, it is a healthy smoothie which still has that great Pepsi taste.  The good thing about this is that we automatically have a great unique selling point just by putting the Pepsi brand with something healthy.  People are so used to seeing Pepsi as an unhealthy option so that when they are presented with Pepsi as something healthy, they are going to want to try it to believe it.  The reason soft drink companies create sugar free, caffeine free options is to try and create a healthier version of their product without loosing its original taste, and this new approach to this from Pepsi is sure to lead the market.