How much does advertising cost?

The Cost

Pepsi are spending $1.1 / 1.3 billion a year just on advertising their product. This is because they have to keep their product in the public domain constantly to try and gain new buyers and keep more recent customers loyal to the brand. Pepsi have played on their advertising over the years and relied on the success of their marketing strategies to keep them a success. Its all about the advertising of the brand to them and thats why they spend so much on advertising their product.