Pepsi Vs Coke
I collected over 60 images of Pepsi and their rivals Coke. I fucussed on the prices,advertisment plans and how they both use present their products in the space available.
As you can see Coke and Pepsi take up a huge space on the pop isle alone. We had a look
at compairing prices of both companies.
As you can see pepsi have their 750ml bottles at 97p each. They also had these on offer at 2 for £1.40p. A saving of 54p. Coke have thier 750ml bottles at £1 each. Coke also have these on offer at 2 for £1.70p. A saving of 30p.
We then looked at the large packs of 4 2litre bottles to compair prices. Coke had thiers at £5.99p. Pepsi at the time had thiers at £4.79p.
Coke advertised so much more than pepsi around the store advertsing their special offers and variety of coke products.
Finally the snack area in the store is stocked with the most popular products. In the bottom left are both Coke and Pepsi beside eachother.
By doing this research i have fount that coke take the advantage of advertising and how their products are places around the store area. Both have varied offers on across their products but it seems that pepsi are still trailing slightly behind Coke.
Our conclusion is that most of the group prefer Pepsi and looking at our research so do most people. Beside this we believe that Pepsi will still be trailing behind Coke because Coke hit the market at the rite time and have held their legacey eversince as a strong, well establised brand producing the be quality fizzy cola drinks available.
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