Coke vs pepsi questionnaire

Research for Questionnaire
After deciding that we wanted to do a questionnaire on what product was better,we researched on the Internet what type of questions that would be specific to the brands.
This were some of the questions we came across:
Gender-Male or Female
Age: Till 20  20-40  40-99
What taste do you prefer?
Which drink has more quality in your opinion?
Which logo do you prefer?
 Which brand do you think is more present on the market?
Which advertisements do you think is more attractive?
Personal opinion

Real Questionnaire

We have gone out in to Manchester and asked around 40 people if they would complete our questionnaire.


Q1. 70%    preferred Pepsi
Q2. 60%    preferred Pepsi
Q3. 90%    Said coke 
Q4. 80%    went with coke
Q5. 100%  said coke
Q6. 60%    said Pepsi


Conclusion


Yet again the popularity of coke strikes again. Even though most people admit to preferring the taste of Pepsi which we think should be the main factor in which has the advantage over the other, Coke is chosen over Pepsi due to cokes popularity and name.


This shows us that Pepsi cant gain an advantage by constantly updating their brand design.  The more they change they lose their originality which coke still has.  We think Pepsi need to focus on trying to attract new people towards Pepsi by experimenting with new things with their product instead of their image.  Pepsi already have strong products in the sugar free market with Pepsi max and diet Pepsi, however they do not seem to have much regarding experimental markets. for example coca cola have released products such as caffeine free coca cola, coca cola with vanilla, diet coke with lime, cherry coke and coke zero.  Pepsi have released experimental drinks however none of them have stuck, so Pepsi are still limited to 3 main products, Pepsi, Pepsi max and diet Pepsi.  We think we should aim to try and create something that would become a main product for Pepsi to broaden their market appeal.