We are the helvetican flower thunder wolves.
Our chosen topic is PEPSI.
We have made up a blog because the wikispace provided for us was hard to use and put topics in order.
This blogger will give us all easy access to upload information at any time aswell as uploading our work onto wikispace.
Before making this blog i needed to created the group an email address. (theguys95@yahoo.co.uk)
1. Dragon's Den Pitch: Deadline 29.11.10
In a strictly timed 15 minute presentation in which all your team must participate, you will pitch a novelty/luxury product you have chosen and sell it to the Dragons! - Your team must give the background and market position of the product, its USP's, tell us about who will be buying it (consumer profiles/market segments) and who/what it competes with. It should then discuss Product, Price, Promotion and Place strategy your team will employ to keep the product selling effectively - will you develop new models or launch a new advertising campaign - what might that look like?
Discuss both positive and negative effects! What are the cultural elements that have influenced the products strategies? - Tell us about the trends and ideas and technology that have changed the product - what are the consumer's demands? Identify the key strategic elements of the products success. The dragons will then decide if your pitch is worth investment during a Q&A session.
Important:
Your research and development for this project should be posted and managed on your teams Wikispace - this will be an online webpage that each team member will be expect to post their work onto the page to show how your research has developed. It will also develop your understanding of use of social tools on the internet for teamworking. Your teams Wikispace will be reviewed to ensure each team member has contributed properly to the work for the presentation.
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