Here i am researching how technology changes the popularity of a product this being Pepsi.
When television entered the market, it gave companies the ability to show their product, like how to use it and how it actually looked. Television allowed companies to target specific sub-sets of the consumer population instead of just everyone. For example, companies were able to figure out the types of people who were watching specific shows at specific times of the day or evening and then put advertisements on that would interest that audience.
The biggest breakthrough television offered was the ability for companies to demonstrate their product. With radio, people could only hear a description of the product, which is easier to tune out. When people actually see the product they become more engaged with it, especially if they can see how easy it is to use or how delicious it looks.
So this is where pepsi has been very clever and had top celebrities to capture the audience in watching the advertisement for the product,from From Michael Jackson to The Spice Girls, and Britney to Beyonce, the PepsiCo-owned cola brand has delivered stars by the bucketfull in its advertising, while recent spots have traded on the popularity of sports stars such as David Beckham to stand out and entertain.
Here are some examples of the adverts for pepsi
Michael Jackson: back in the days when everyone wanted to be Jacko, the King of Pop recreates hit Billie Jean as the 'choice of a generation'.
Spice Girls: from scooters and dolls to soft drinks – was there anything these girls didn’t sell in their heyday?
Britney Spears,Pink and Beyonce:Three of the most known girl singers all singing 'we will rock you'.
Gladiator, with a host of other international football players.
Jennifer Lopez & Beyonce Knowles: this epic ad, pitting the two butt-kicking divas together, shows more than a nod to the 'Crouching Tiger…' generation of action flicks and a cameo from none other than David Beckham…
World cup 2010 commercial with Akon-Henry,Messi,Drogba,Kaka,Lampard and Arshavin.
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