Target market

PepsiCo to focus on healthier products

PepsiCo has announced that it will create a global nutrition business to focus on developing healthier products.

The owner of the Pepsi-Cola and Walkers crisp brands disclosed that it would develop a base in Chicago from which it would look to create healthier products in areas such as fruit, vegetables, grains and dairy.

Chairman Indra Nooyi said that the new division would form part of the company’s strategy to treble its nutrition business sales by 2020 to $10 billion. [1]

This information shows us that pepsi have taken note of the current market trends and are starting to now look into diferent sections of the market.  What we aim to do is create a drink which will give pepsi a strong foothold in this new target market.  We think pepsi should team up with other companies which are the main competitors in this new healthy drink market.  This should give them a fighting chance in equaly rivaling coca cola in this area as they have an equal start.