Offers - special offers - competing in the market

One of the advantages of selling pepsis product is that they already have proven they are willing to lower their price below other competing brands.  Pepsi's new product will be no excpetion to this, the variation will be sold at the standard pepsi quantity and prices with an exception for the products which will be sold at innocent outlets in which it will be their choice on prices.  However, due to the competitive market if innocent insist on selling pepsi Smoothies at a far higher rate than it would cost to buy the pepsi carry away products, pepsi would have to consider slightly raising the price but still ensuring they stay below the prices of coca cola.